Product analytics installation

Product analytics enable you to gather and analyze data about how users interact with your product.

To start, install PostHog in the app you want to collect data in.

Tip: Even if you have multiple customer-facing products (e.g., a marketing website + iOS app + web app), it's best to have them share the same project. This enables you to track the user across their journey across different platforms. See organizations & projects docs for more.

Option 1: Add the JavaScript snippet to your HTML Recommended

This is the simplest way to get PostHog up and running. It only takes a few minutes.

Copy the snippet below and replace <ph_project_api_key> and <ph_client_api_host> with your project's values, then add it within the <head> tags at the base of your product - ideally just before the closing </head> tag. This ensures PostHog loads on any page users visit.

You can find the snippet pre-filled with this data in your project settings.

HTML

<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys getNextSurveyStep onSessionId".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_api_key>', {api_host: 'https://us.i.posthog.com', person_profiles: 'identified_only'})
</script>

Once the snippet is added, PostHog automatically captures $pageview and other events like button clicks. You can then enable other products, such as session replays, within your project settings.

Option 2: Install via package manager

yarn add posthog-js

And then include it in your files:

Web

import posthog from 'posthog-js'
posthog.init('<ph_project_api_key>', { api_host: 'https://us.i.posthog.com', person_profiles: 'identified_only' })

If you don't want to send test data while you're developing, you can do the following:

Web

if (!window.location.host.includes('127.0.0.1') && !window.location.host.includes('localhost')) {
    posthog.init('<ph_project_api_key>', { api_host: 'https://us.i.posthog.com', person_profiles: 'identified_only' })
}

If you're using React or Next.js, checkout our React SDK or Next.js integration.

Advanced option - bundle all required extensions

By default, the PostHog JS library will only load the core functionality, lazy-loading extensions such as Surveys or the Session Replay 'recorder' when needed. This can cause issues if you have a Content Security Policy (CSP) that blocks inline scripts or if you want to optimize your bundle at build time to ensure all dependencies are ready immediately.

You can include all extensions in your bundle by importing them directly before initializing PostHog. In addition you can configure the SDK to never load extensions lazily.

Web

import "posthog-js/dist/recorder"
import "posthog-js/dist/surveys"
import "posthog-js/dist/exception-autocapture"
import "posthog-js/dist/tracing-headers"
import "posthog-js/dist/web-vitals"
import posthog from 'posthog-js'

posthog.init('<ph_project_api_key>', { 
    api_host: 'https://us.i.posthog.com', 
    disable_external_dependency_loading: true // Optional - will ensure we never try to load extensions lazily
})


export const _frontmatter = {}

Option 1: Add the JavaScript snippet to your HTML Recommended

Option 2: Install via package manager

Advanced option - bundle all required extensions

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Capturing events

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