Webhooks

Webhooks enable you to receive messages whenever any of your actions trigger. You can receive messages in Slack, Teams, Discord, or your own custom webhook endpoint.

Looking for an option not listed here? You can build your own webhook destination to send messages wherever or trigger custom workflows. See our guide to building a destination to learn how.

Message formatting

By default, the webhook message format is:

[action.name] was triggered by [person]

The parts in square brackets [] are called message tokens. You can use tokens to customize your message based on the event that triggered the webhook. There are three types of tokens:

Event tokens

• [event]: Type of the event (a standard one, such as $pageview, or custom, such as completed level). This token is formatted as a link to the event that triggered the webhook in PostHog.
• [event.link]: A plain link to the event that triggered the webhook in PostHog.
• [event.event]: Same as [event] except not formatted as a link.
• [event.uuid]: ID of the event. Always in UUID format.
• [event.distinct_id]: Person distinct ID associated with the event.
• [event.properties.<property_name>]: Value of property <property_name> – e.g., [event.properties.$os], [event.properties.amountUSD], or [event.properties.object.nested_prop].

Person tokens

• [person]: Display name of the person. Based on the Person Display Name preference in Project Settings. If none of the properties from the preference are available, the distinct ID is used. This token is formatted as a link to the person.
• [person.link]: A plain link to the person in PostHog.
• [person.properties.<property_name>]: Value of person <property_name> – e.g., [person.properties.$browser], [person.properties.subscriptionPlan], or [person.properties.object.nested_prop].

Group tokens

Group information can be accessed using the group key tracked against the event.

• [groups.<group_key>]: The name of the associated group or the key if there is no associated name property. This token is formatted as a link to the group in PostHog.
• [groups.<group_key>.properties.<property_name>]: Value of group <property_name> – e.g., [groups.organization.properties.total_revenue]

Action tokens

• [action.name]: The name of the triggered action. This token is formatted as a link to the action in PostHog.
• [action.link]: A plain link to the action in PostHog.